Its Happening The Office GIF by NBC

Cue Michael Scott, because it’s happening. The Black Friday and Cyber Monday deals, that is. The massive sales are no longer confined to one day each. Now we’re seeing week-long, or even month-long, deals.

An insane amount of data from Adobe Analytics show people spent nearly $60 billion shopping online from November 1-23. That’s 32% more than the same time last year. Adobe also found expedited shipping, standard shipping, and curbside/in-store pickup are all up — big time.

Here’s what everyone’s buying:

So what are the hot products leading into the holidays? When it comes to toys, the big sellers are Lego sets, hoverboards, Baby Alive, and Star Wars products.

The top video games include Super Mario 3D All-StarsCyberpunk 2077, and Madden NFL 21.

New consoles like PlayStation 5 and Xbox Series X/S are selling fast, but it’s almost impossible to get your hands on one.

Top electronics include air fryers, Fire TV, Oculus, and Amazon Echo.

We will continue to post our pick here, with tons of hands-on insight as well.

In case you want to do a little number crunching yourself, here’s how Adobe did it: 

  • Data via Adobe Analytics (aggregated, anonymized)
    • Adobe Sensei, Adobe’s AI and machine learning framework, used to identify predictions

Measures trillions of visits to U.S. retail sites (most in the industry)

  • 100 million SKUs
  • 1 trillion visits on US-based retail websites
  • Transaction data from 80 of top 100 US web retailers
  • Companion survey: 1K+ U.S. consumers in Oct. 2020
  • Shipping and returns analysis based on millions of orders